Morning Pep
I usually see this hour (5:39a.m.) from the other side. So I thought I’d add a little perk to my morning brew by visiting the site for Japanese women’s fashion mag, PINKY.
Part of Shuiesha’s (one of Japan’s top cats in the publishing lark) stable of monthlies, PINKY is aimed at fashion conscious twenty-something gals. PINKY launched in 2004 as a sister magazine to the Japanese version of Seventeen, with several staff moving to help set up the newer title.
To my untrained eye, the magazine’s target readership is fresh, cute and girly-graduating-to-feminine, with aspirations of style and sophistication. Earlier this year one of PINKY’s free gift giveaways was a Betsey Johnson x Hello Kitty pouch.
